Last updated: June 14, 2026
This Cookie Policy supplements our Privacy Policy and explains the specific cookies, pixels, web beacons, and similar tracking technologies that we and our service providers use on the Essex Software websites, what they do, and how you can control them.
Cookies are small text files stored by your browser when you visit a website. They allow the site to remember information about your visit, such as your preferences and certain identifiers, which can make subsequent visits easier and the site more useful to you. We also use related technologies including HTML5 LocalStorage (which functions like a longer-lived cookie) and web beacons (small invisible images embedded in pages or emails that signal when a page is viewed or an email is opened).
Cookies fall into two general categories by lifetime: session cookies, which exist only while your browser is open, and persistent cookies, which remain on your device until they expire or are deleted. We use both.
These cookies are required for our sites to function. They support things like remembering items in your cart through checkout, keeping you signed in to your account area, and enabling the security protections on our forms. You cannot opt out of these and still have a functional site.
These cookies and pixels help us understand how visitors find and use our websites so we can improve them. They typically count visits and traffic sources, identify the most and least popular pages, and reveal navigation problems. The information is generally aggregated and not used to identify you personally.
These cookies and pixels are used to measure the performance of our advertising — for example, to attribute a purchase back to the ad campaign that brought you to our site — and to deliver advertising for our products on third-party sites and apps. Some allow advertising platforms to recognize your browser across our site and other sites you visit. See our Privacy Policy for how we use hashed contact information for advertising purposes ("Customer Match").
The list below covers the third-party services that set cookies or fire pixels on our websites as of the date above. Links go to each provider's privacy policy and opt-out controls.
| Service | Purpose | Provider & controls |
|---|---|---|
| Google Tag Manager | Container that loads the analytics and advertising tags below. Does not collect data on its own. | Google LLC — privacy policy |
| Google Analytics 4 | Web analytics — measures pageviews, sessions, traffic sources, and events. | Google LLC — opt out with the GA opt-out browser add-on |
| Matomo Analytics (self-hosted) | First-party web analytics hosted on our own servers as a backup measurement source. No data leaves our infrastructure. | Essex Software — controlled by us |
| Microsoft Clarity | Records anonymized session interactions (clicks, scrolls, mouse movement) and produces heatmaps so we can diagnose usability issues. Form inputs are masked by default. | Microsoft Corporation — privacy statement |
| StatCounter | Basic visitor counts and historical traffic stats. | StatCounter Ltd — privacy + opt-out |
| Google Ads conversion tracking & Remarketing | Measures purchases and other conversions attributable to Google ads; supports remarketing audiences so we can show ads to past visitors. | Google LLC — manage at adssettings.google.com |
| Google Ads Customer Match | We upload hashed customer contact details so Google can suppress ads to existing customers and find similar audiences. See our Privacy Policy for details and email opt-out. | Google LLC — opt out by emailing support@essexsoftware.com |
| Microsoft Advertising (Bing UET) | Measures performance of our advertising on Bing and the Microsoft Audience Network. | Microsoft Corporation — opt out at Microsoft ad settings |
| LinkedIn Insight Tag | Measures conversions and audiences from our LinkedIn advertising. | LinkedIn Corporation — opt out in your LinkedIn ad preferences |
| Reddit Pixel | Measures conversions from our Reddit advertising. | Reddit, Inc. — opt out in your Reddit privacy settings |
| First-party attribution cookies | We set cookies named essex_click_ids (90 days) to remember the ad click identifier (such as gclid, msclkid) and UTM parameters that brought you to the site, so we can attribute later purchases back to the original source. |
Essex Software — clear by deleting cookies for essexsoftware.com in your browser |
Marketing emails we send may contain web beacons (small invisible images) that signal when the message is opened and when links are clicked. We use this to measure overall campaign performance. You can disable image loading in your email client to block these, and you can opt out of marketing email entirely using the unsubscribe link at the bottom of any marketing message.
Several Essex Software web tools process your files entirely inside your browser using WebAssembly and modern browser APIs. These include our PDF compressor, image squeezer, video compressor, PDF signer, PDF redactor, PDF metadata viewer and remover, and bulk archiver. The files themselves never leave your device. We still record anonymous usage telemetry (which tool was used, whether the operation succeeded, file type and size category) so we can improve the tools, but we do not see the file contents.
You can control cookies in several ways:
We may update this Cookie Policy from time to time. When we do, we will revise the "Last updated" date at the top. We encourage you to review the policy periodically.